Course Summary
Social media moves faster than most marketing teams can comfortably manage. Platforms change, algorithms shift, formats evolve and audience expectations continue to rise. What worked in one campaign cycle may lose impact in the next.
Advanced Social Media Marketing: Future-Proof Your Strategy is a two day advanced course designed for mid to senior level professionals who already understand the fundamentals of social media and now need to build a more future ready strategy.
The course helps participants anticipate platform changes, strengthen content planning, refine influencer and collaboration approaches, improve paid campaign performance and apply social listening more proactively. It also introduces emerging technologies such as AI, AR, VR and chatbots in the context of social media strategy.
Day 1 focuses on organic social media strategy, including algorithm updates, advanced content approaches, influencer collaboration and platform shifts. Day 2 focuses on paid social, campaign performance, social listening, measurement and emerging technology.
By the end of the course, participants will develop a clearer social media blueprint for 2026, including a draft content calendar, campaign plan and 30 day action checklist that can be applied after the course.
Frequently Asked Questions
What is this course about?
This course is about building an advanced social media marketing strategy that is better prepared for platform changes, algorithm shifts, new content formats and changing audience behaviour.
Participants will learn how to improve organic content strategy, strengthen influencer and collaboration planning, optimise paid social campaigns, apply proactive social listening and build a practical 2026 social media campaign blueprint.
What are the learning outcomes?
By the end of this course, participants will be able to:
- Forecast platform updates, audience behaviours and algorithm shifts for more future ready social media planning
- Design advanced content approaches for changing social media environments
- Integrate influencer partnerships and brand collaborations into social media strategy
- Optimise paid advertising and campaign performance in a privacy first environment
- Apply proactive social listening and community engagement practices
- Use refined KPIs to measure social media performance more effectively
- Understand the role of emerging technologies such as AI, AR, VR and chatbots in social media marketing
- Develop a practical 2026 social media campaign blueprint and 30 day action checklist
What are the course modules?
The course covers 9 practical modules:
- Social Media in Transition: 2026 to 2027
- Decoding 2026 Algorithm Updates
- Advanced Content Strategies for 2026
- Future Ready Influencer and Collaboration Playbook
- Social Media Advertising in 2026
- Proactive Social Listening and Community Engagement
- Measuring Success for 2026
- Emerging Platform and Technology Watchlist
- Group Project: 2026 Campaign Blueprint
Each module connects social media strategy with practical campaign planning, content performance, paid media, audience engagement, measurement and future platform readiness.
Who should attend this course?
This course is suitable for:
- Chief Marketing Officers
- Heads of Digital
- Marketing Directors
- Social Media Managers
- Digital Marketing Managers
- Brand Managers
- Content Strategists
- Communications Managers
- Performance Marketing Specialists
- Community Managers
- Influencer Marketing Managers
- Campaign Managers
- Business owners responsible for social media growth
Who is the lead trainer?
Elizabeth Taylor
META Certified AI & Digital Marketing Trainer, Professional Speaker, and LinkedIn Top Voice
The lead trainer is Elizabeth Taylor. Elizabeth is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
How long is this course?
This is a two day corporate training course.
What are the date and venue details?
- The public training for this course has concluded for the current year.
- This course is available for in house training.
How much is the course fee?
- For public training, the course fee is RM3,500 per participant. The fee includes applicable taxes and one night stay at the event hotel. A group fee of RM3,150 per participant is available for registrations of three participants and above.
- For in house training, fees are quoted based on the programme scope, number of participants, delivery format and customisation requirements.
Is this course HRD Corp claimable?
- For public training, this course is 100% HRD Corp claimable for eligible employers, subject to HRD Corp approval and the applicable claim process.
- For in house training, HRD Corp claimability depends on employer eligibility, course approval and submission requirements.
How do I learn more or register?
- To learn more, download the course brochure from the right panel.
- For public course registration, complete the registration form in the brochure and email it to registration@skill-lyft.com.
- For in house training enquiries, contact Skill-Lyft and our team will advise on programme scope, customisation, dates and the next steps.
- Last updated: July 2026
