Course Summary
In a crowded digital environment, marketers are often surrounded by tools, tactics and channels, but still lack a clear strategy that connects activity with business results.
Digital Marketing Strategy That Converts is a two day hands on course designed to help marketing professionals, business owners and growth teams build focused digital strategies that align with customer behaviour, campaign objectives and measurable business outcomes.
Participants will learn how to develop structured digital marketing plans, map customer journeys, select the right channel mix and identify conversion gaps across the funnel. The course also covers lead generation, campaign planning, KPI setting, analytics and practical funnel development.
Across two days, participants will work through guided exercises, practical templates and campaign planning activities. The focus is on building a strategy that connects content, advertising, email, channels and analytics into a clearer digital marketing plan.
By the end of the course, participants will have a more practical framework for planning, executing and measuring digital campaigns that support conversion and sustainable growth.
Frequently Asked Questions
What is this course about?
This course is about building a practical digital marketing strategy that connects customer behaviour, channel planning, campaign execution and measurable results.
Participants will learn how to structure digital marketing plans, select suitable channels, map customer journeys, identify conversion gaps and build lead generation funnels that support business goals.
What are the learning outcomes?
By the end of this course, participants will be able to:
- Design a results oriented digital marketing strategy aligned with customer behaviour and business goals
- Select and integrate suitable digital channels across the marketing funnel
- Map the customer journey and identify key touchpoints
- Identify conversion gaps that may affect campaign performance
- Build clearer lead generation funnels
- Set practical KPIs for digital marketing campaigns
- Use analytics tools to measure campaign effectiveness
- Develop a structured campaign plan that connects content, advertising, email and performance measurement
What are the course modules?
The course covers the following practical modules:
- The Role of Strategy in Digital Marketing
- Channel Selection and Prioritisation
- Mapping the Customer Journey
- Identifying Conversion Gaps
- Mini Audit and Funnel Brainstorm
- Creating a Lead Generating Funnel
- Practical Funnel Building Activity
- Setting KPIs and Measuring Success
- Campaign Planning: Bringing It All Together
Each module connects digital marketing strategy with practical campaign planning, customer journey thinking, channel selection, funnel development and performance measurement.
Who should attend this course?
This course is suitable for:
- hief Marketing Officers
- Heads of Digital
- Marketing Directors
- Marketing Managers and Executives
- Digital Marketing Managers
- Brand Managers
- Content Strategists
- Social Media Managers
- Performance Marketing Specialists
- Campaign Managers
- Business owners responsible for marketing growth
- Growth teams responsible for lead generation and customer acquisition
Who is the lead trainer?
Elizabeth Taylor
META Certified AI & Digital Marketing Trainer, Professional Speaker, and LinkedIn Top Voice
The lead trainer is Elizabeth Taylor. Elizabeth is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
How long is this course?
This is a two day corporate training course.
What are the date and venue details?
- The public training for this course has concluded for the current year.
- This course is available for in house training.
How much is the course fee?
- For public training, the course fee is RM3,500 per participant. The fee includes applicable taxes and one night stay at the event hotel. A group fee of RM3,150 per participant is available for registrations of three participants and above.
- For in house training, fees are quoted based on the programme scope, number of participants, delivery format and customisation requirements.
Is this course HRD Corp claimable?
- For public training, this course is 100% HRD Corp claimable for eligible employers, subject to HRD Corp approval and the applicable claim process.
- For in house training, HRD Corp claimability depends on employer eligibility, course approval and submission requirements.
How do I learn more or register?
- To learn more, download the course brochure from the right panel.
- For public course registration, complete the registration form in the brochure and email it to registration@skill-lyft.com.
- For in house training enquiries, contact Skill-Lyft and our team will advise on programme scope, customisation, dates and the next steps.
- Last updated: July 2026
