Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
This comprehensive two-day course is designed for mid-level marketing professionals seeking to enhance their social media marketing expertise. It provides an in-depth exploration of the latest trends, tools, and strategies, blending theoretical insights with practical applications to ensure participants can apply their learning in real-world scenarios. The course covers advanced social media marketing techniques, including a masterclass on social media advertising, where participants learn targeting, optimization, and budget management. It also delves into social listening and community management, equipping professionals with the skills to monitor and engage with audiences effectively. Emerging platforms and technologies are explored to keep participants ahead of industry trends, along with a focus on ROI and KPI measurement to optimize campaign performance using data. Creative and strategic elements are emphasized, including platform-specific content creation, understanding social media algorithms, and leveraging influencer marketing through real-world case studies. Participants also develop a comprehensive social media content calendar and campaign, applying key strategies learned throughout the course. By the end, attendees will have a strong foundation in advanced social media marketing techniques, enabling them to drive measurable results, craft high-impact content, and adapt to the ever-evolving digital marketing landscape.
Course Objectives
By the end of this course, participants will:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Gain in-depth knowledge of social media algorithms and emerging platform trends, enabling participants to stay updated with the latest developments and effectively boost content visibility
- Acquire the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Course Content
- Explore the Social Media Landscape
- Unraveling Social Media Algorithms
- Deep Dive into Advanced Content Creation
- Influencer Marketing & Collaborations
- Hands-On Content Calendar Workshop
- Social Media Advertising Trend
- Master Social Media Advertising
- Social Listening and Community Management
- Emerging Platforms and Technologies
- ROI and KPI Measurement
