Lead Trainer
Elizabeth Taylor
AI & Digital Marketing Trainer
Professional Speaker & LinkedIn Top Voice
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
Search is undergoing its biggest transformation in a decade. With AI Overviews, generative answers, predictive search behaviour, and shifting ranking signals, traditional SEO tactics no longer guarantee visibility. Brands relying on old playbooks are already losing ground and are experiencing traffic drops, unpredictable performance, and content that fails to appear in AI-summarised results.
Now imagine entering 2026 with complete clarity on how AI-driven search works. Instead of guessing what Google or Bing will prioritise next, you’ll understand the mechanics behind generative ranking, entity signals, experience-led content, and AI-powered search evaluation. You’ll know how to create content that not only ranks but gets surfaced, cited, and recommended by AI systems.
This advanced two-day workshop is built for marketing and digital leaders who already understand SEO fundamentals and now need to future-proof their search strategy. Powered by the latest developments in Search Generative Experiences (SGE), conversational search, semantic optimisation, and AI-assisted content production, this workshop equips you with practical frameworks to stay visible even as search becomes increasingly autonomous.
Day 1 focuses on the new rules of organic visibility in AI-driven search. Day 2 equips you with tools to redesign your SEO strategy, integrate AI into production workflows, and build a measurable, resilient roadmap for 2026.
You’ll leave with a refreshed SEO blueprint, content architecture recommendations, and a 30-day optimisation checklist ready to deploy immediately.
Course Objectives
By the end of this course, participants will:
- Explain the impact of AI on search behaviour, SERP layouts, and content discovery.
- Evaluate current SEO strategies for AI-readiness and brand visibility.
- Optimise for featured snippets, AI-generated answers, and People Also Ask results.
- Integrate E-E-A-T principles and content quality signals into brand content strategy.
- Apply technical and on-page SEO best practices to support AI-friendly indexing and ranking.
- Develop a 90-day SEO action plan tailored to their organisation.
Course Content
- Module 1: How AI is Changing Search
- Module 2: Shifts in Search Intent & Behaviour
- Module 3: Featured Snippets & AI Answer Optimisation
- Module 4: Case Study Analysis
- Module 5: E-E-A-T & Content Quality Signals
- Module 6: Technical SEO Essentials for AI
- Module 7: On-Page SEO & Content Refreshes
- Module 8: Personal SEO Action Plan Development
