Course Summary
Marketing has absorbed AI faster than most teams have adapted to it. The tools are everywhere. The structure to use them well is not. This two-day course closes that gap. It is built for marketers who want to move past prompt experiments and into reliable workflows, and who need their brand to stay visible as search itself changes shape.
Day 1 covers AI across the marketing channel mix: how to plan, build and run campaigns with AI in the workflow rather than bolted on. Day 2 goes deep on AI search and generative visibility, the area now reshaping how brands get found.
The two days are designed as one progression. Day 1 builds the channel foundation. Day 2 applies it to the search environment most teams are not yet ready for. Every module connects tools and techniques to a commercial outcome. Participants leave with workflows they can use the following Monday, not theory.
Frequently Asked Questions
What is this course about?
This course is about AI powered marketing, campaign workflow improvement and AI search visibility.
Participants will learn how to use AI more effectively across marketing planning, content briefing, campaign execution and performance review. The course also explains how AI driven search is changing brand discovery and what organisations can do to improve visibility across AI answer engines.
What are the learning outcomes?
By the end of this course, participants will be able to:
- Use AI as part of a structured marketing workflow
- Improve campaign planning, channel strategy and briefing
- Create stronger prompts and clearer AI-assisted briefs
- Review AI-generated content with better quality standards
- Understand how AI is changing search and brand discovery
- Assess brand visibility across AI answer engines
- Identify gaps in AI search visibility
- Build a 90-day action plan for AI-powered marketing and AI search visibility
What are the course modules?
The course covers 10 practical modules:
- The New AI Marketing Landscape
- AI in Marketing Strategy and Planning
- AI for Channel Strategy and Campaign Execution
- AI Assisted Content, Creative and Briefing
- Building a Reusable AI Marketing Workflow
- From SEO to GEO and AEO
- How AI Answer Engines Select and Cite Brands
- Auditing Your AI Share of Voice
- Creating Content for AI Search Visibility
- Building a 90 Day AI Search Visibility Action Plan
Each module connects AI tools and techniques to practical marketing outcomes, including campaign planning, content quality, brand discoverability and commercial performance.
Who should attend this course?
This course is suitable for:
- Chief Marketing Officers
- Heads of Digital & Marketing Directors
- Marketing Executives
- Digital Marketing Managers
- Senior Content Strategists
- Social Media Managers
- Brand Managers
- Content Creators & Writers
- Performance Marketing Specialists
Who is the lead trainer?
Elizabeth Taylor
META Certified AI & Digital Marketing Trainer, Professional Speaker, and LinkedIn Top Voice
The lead trainer is Elizabeth Taylor. Elizabeth is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
How long is this course?
This is a two day corporate training course.
What are the date and venue details?
- The public training for this course will be held on 26-27 August 2026 at the Majestic Hotel Kuala Lumpur.
- This course is also available for in house training and can be customised for corporate marketing, brand, digital and communications teams.
How much is the course fee?
- For public training, the course fee is RM3,500 per participant. The fee includes applicable taxes and one night stay at the event hotel. A group fee of RM3,150 per participant is available for registrations of three participants and above.
- For in house training, fees are quoted based on the programme scope, number of participants, delivery format and customisation requirements.
Is this course HRD Corp claimable?
- For public training, this course is 100% HRD Corp claimable for eligible employers, subject to HRD Corp approval and the applicable claim process.
- For in house training, HRD Corp claimability depends on employer eligibility, course approval and submission requirements.
How do I learn more or register?
- To learn more, download the course brochure from the right panel.
- For public course registration, complete the registration form in the brochure and email it to registration@skill-lyft.com.
- For in house training enquiries, contact Skill-Lyft and our team will advise on programme scope, customisation, dates and the next steps.
- Last updated: July 2026
