Course Summary
Marketing has absorbed AI faster than most teams have adapted to it. The tools are everywhere. The structure to use them well is not. This two-day course closes that gap. It is built for marketers who want to move past prompt experiments and into reliable workflows, and who need their brand to stay visible as search itself changes shape.
Day 1 covers AI across the marketing channel mix: how to plan, build and run campaigns with AI in the workflow rather than bolted on. Day 2 goes deep on AI search and generative visibility, the area now reshaping how brands get found.
The two days are designed as one progression. Day 1 builds the channel foundation. Day 2 applies it to the search environment most teams are not yet ready for. Every module connects tools and techniques to a commercial outcome. Participants leave with workflows they can use the following Monday, not theory.
Learning Outcomes
By the end of this course, participants will:
- Use AI as part of a structured marketing workflow
- Improve campaign planning, channel strategy and briefing
- Create stronger prompts and clearer AI-assisted briefs
- Review AI-generated content with better quality standards
- Understand how AI is changing search and brand discovery
- Assess brand visibility across AI answer engines
- Identify gaps in AI search visibility
- Build a 90-day action plan for AI-powered marketing and AI search visibility
Course Modules
- Module 1: The New AI Marketing Landscape
- Module 2: AI in Marketing Strategy and Planning
- Module 3: AI for Channel Strategy and Campaign Execution
- Module 4: AI-Assisted Content, Creative and Briefing
- Module 5: Building a Reusable AI Marketing Workflow
- Module 6: From SEO to GEO and AEO
- Module 7: How AI Answer Engines Select and Cite Brands
- Module 8: Auditing Your AI Share of Voice
- Module 9: Creating Content for AI Search Visibility
- Module 10: Building a 90-Day AI Search Visibility Action Plan
Who Should Attend
- Chief Marketing Officers
- Heads of Digital & Marketing Directors
- Marketing Executives
- Digital Marketing Managers
- Senior Content Strategists
- Social Media Managers
- Brand Managers
- Content Creators & Writers
- Performance Marketing Specialists
Lead Trainer
Elizabeth Taylor
META Certified AI & Digital Marketing Trainer, Professional Speaker, and LinkedIn Top Voice
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Duration
This course duration is 2 days.
HRD Corp Claimability
This course is fully HRD Corp claimable for eligible employers.