Course Summary
Many businesses are active on social media and spending on ads, yet still struggle to turn views, engagement and creator reach into measurable business results. This two-day workshop gives participants a practical framework for planning social media activity around how customers actually discover, evaluate and buy.
Day 1 focuses on organic social media: understanding changing platform behaviour, mapping the customer journey, creating content that drives action and using AI tools to support content development. Day 2 focuses on Meta Ads, including campaign structure, AI-assisted targeting, tracking, WhatsApp conversion and campaign measurement.
Throughout the workshop, participants will apply the concepts to their own brand and build a campaign plan for the festive and promotional periods ahead, from Christmas through Chinese New Year, Ramadan and Hari Raya Aidilfitri.
Frequently Asked Questions
What is this course about?
This course is about building an advanced social media marketing strategy that is better prepared for platform changes, algorithm shifts, new content formats and changing audience behaviour. Participants will learn how to improve organic content strategy, strengthen influencer and collaboration planning, optimise paid social campaigns, apply proactive social listening and build a practical 2027 social media campaign blueprint.
What are the learning outcomes?
- By the end of this course, participants will be able to:
- Understand how social platforms, algorithms and customer behaviour are changing.
- Map the customer journey from discovery to enquiry and purchase.
- Plan conversion-focused organic content across Facebook, Instagram and TikTok.
- Use AI tools to support content creation, adaptation and campaign planning.
- Work more effectively with creators and influencers by focusing on measurable outcomes.
- Understand how Meta Ads campaigns are structured and how Advantage+ and AI-driven targeting work.
- Set up basic tracking and interpret campaign performance.
- Build a festive campaign plan that combines organic content, paid media, budget allocation and measurement.
What are the course modules?
The course covers 8 practical modules:
- Module 1: How Social Media Works Now
- Module 2: From Discovery to Purchase
- Module 3: Content That Converts, with AI
- Module 4: Creators and Influencers Who Drive Results
- Module 5: How Meta Ads Work Now
- Module 6: Tracking and Measuring Campaign Performance
- Module 7: Ads That Start a Conversation
- Module 8: Festive Campaign Planning
Each module connects social media strategy with practical campaign planning, content performance, paid media, audience engagement, measurement and future platform readiness.
Who should attend this course?
This course is suitable for:
- Chief Marketing Officers
- Heads of Digital
- Marketing Directors
- Social Media Managers
- Digital Marketing Managers
- Brand Managers
- Content Strategists
- Communications Managers
- Performance Marketing Specialists
- Community Managers
- Influencer Marketing Managers
- Campaign Managers
- Business owners responsible for social media growth
Who is the lead trainer?
Elizabeth Taylor
META Certified AI & Digital Marketing Trainer, Professional Speaker, and LinkedIn Top Voice
The lead trainer is Elizabeth Taylor. Elizabeth is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
How long is this course?
This is a two day corporate training course.
What are the date and venue details?
- The public training for this course will be held on 8-9 December 2026 at the Majestic Hotel Kuala Lumpur.
- This course is also available for in house training.
How much is the course fee?
- For public training, the course fee is RM3,500 per participant. The fee includes applicable taxes and one night stay at the event hotel. A group fee of RM3,150 per participant is available for registrations of three participants and above.
- For in house training, fees are quoted based on the workshop scope, number of participants, delivery format and customisation requirements.
Is this course HRD Corp claimable?
- For public training, this course is 100% HRD Corp claimable for eligible employers, subject to HRD Corp approval and the applicable claim process.
- For in house training, HRD Corp claimability depends on employer eligibility, course approval and submission requirements.
How do I learn more or register?
- To learn more, download the course brochure from the right panel.
- For public course registration, complete the registration form in the brochure and email it to registration@skill-lyft.com.
- For in house training enquiries, contact Skill-Lyft and our team will advise on workshop scope, customisation, dates and the next steps.
- Last updated: October 2026