Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
This intensive 2-day course equips participants with the latest digital marketing strategies to navigate the ever-changing landscape and achieve sustainable growth. Day 1 focuses on building a strong foundation. Participants will explore key trends shaping the digital marketing world, delve into data-driven decision-making with advanced analytics tools, and craft a comprehensive digital marketing plan with audience segmentation for targeted campaigns. They’ll also learn to define SMART goals and delve deeper into their target audience through empathy mapping, customer journey mapping, and micro-moment strategies. Day 2 dives deep into mastering marketing channels. Participants will gain advanced strategies for optimizing SEO, content marketing, paid advertising, and email marketing efforts. They’ll also be introduced to a range of cutting-edge marketing tools and platforms to streamline workflows and enhance their marketing efforts. Advanced analytics and measurement techniques like attribution modeling and customer journey mapping will be explored alongside powerful tools for measuring campaign effectiveness and optimizing performance. Real-world case studies of successful campaigns across different channels will be analyzed, revealing the secrets to their success and how to implement these strategies.
Course Objectives
By the end of this course, participants will:
- Gain insights into key digital marketing trends and advanced analytics tools for data-driven decision-making.
- Develop a comprehensive marketing plan by implementing audience segmentation strategies and setting SMART goals.
- Master advanced marketing channels such as SEO, content marketing, paid advertising, and email marketing for optimized performance.
- Apply advanced analytics, measurement techniques, and real-world case studies to evaluate and enhance campaign effectiveness.
Course Content
- Advanced Digital Marketing Landscape
- Data-Driven Decision Making
- Advanced Digital Marketing Planning
- Setting SMART Goals & KPIs
- Understanding Your Target Audience
- Micro-Moments & Targeting Strategies
- Advanced Digital Marketing Channels
- Technology Showcase
- Advanced Marketing Analytics & Measurement
- Case Studies & Best Practices
