Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
Social media moves faster than any other marketing channel. What worked yesterday might flop tomorrow. Algorithms change, formats evolve, and audiences demand new ways to engage. Many brands are caught off guard and left reacting instead of leading, resulting in wasted spend, declining reach, and missed opportunities.
Now imagine entering 2026 with clarity and control. Instead of scrambling to adjust, you’ve already anticipated platform shifts, mastered the next wave of content formats, and built campaigns that resonate with tomorrow’s audiences. That’s the competitive edge this workshop delivers.
This two-day advanced workshop is designed specifically for mid- to senior-level professionals who already understand the fundamentals of social media and now need to future-proof their strategy. Guided by the latest insights from Q4 2025 and backed by frameworks like Content Lifecycle Planning, Paid-Owned-Earned Media Models, and Proactive Listening Frameworks, you’ll be equipped to make smart strategic decisions while implementing practical tactics immediately.
Day 1 sharpens your organic strategy with content, algorithms, and influencer playbooks built for 2026. Day 2 equips you to maximize paid campaigns, adopt emerging technologies, and create a complete 2026 social media blueprint.
You’ll leave with a draft content calendar, campaign plan, and a 30-day action checklist. Ready to implement the moment you return to the office.
Course Objectives
By the end of this course, participants will:
- Forecast platform updates, audience behaviours, and algorithm shifts to build future-ready strategies for 2026.
- Design advanced content approaches while integrating influencer partnerships and brand collaborations that resonate in evolving landscapes.
- Optimise paid advertising and campaign performance in a privacy-first environment with emerging formats and targeting options.
- Apply proactive social listening, refined KPIs, and next-gen technologies like AI, AR/VR, and chatbots to protect reputation and gain competitive advantage.
Course Content
- Social media in Transition (2025 → 2026)
- Decoding 2025’s Algorithm Updates
- Advanced Content Strategies for 2026
- Future-Ready Influencer & Collaboration Playbook
- Social Media Advertising in 2026
- Proactive Social Listening & Community Engagement
- Measuring Success for 2026
- Emerging Platform & Tech Watchlist
- Group Project – 2026 Campaign Blueprint
