Lead Trainer
Marena Subitra
Executive Coach & Corporate Trainer
Marena Subitra is a distinguished corporate trainer and strategic consultant with over 16 years of experience leading business growth and transformation within multinational organizations. As the Founder of Adaept Consulting, she is dedicated to empowering leaders and teams with the strategic acumen needed to navigate complexity and drive impactful results. Previously, as Director of Strategy and Transformation (Global) at Pfizer’s Upjohn division, Marena spearheaded high-impact initiatives, optimizing commercial portfolios and identifying strategic growth opportunities across global markets. Her expertise in data-driven decision-making and business model innovation has made her a trusted advisor to industry leaders worldwide. Certified as an HRD Corp Trainer (Malaysia) and a Neuro-Linguistic Programming (NLP) Practitioner and Coach, Marena delivers engaging, results-oriented training experiences. She is recognized for her dynamic facilitation style, equipping participants with the tools and confidence to think strategically, make informed decisions, and apply strategic planning principles effectively in their organizations.
Course Summary
This immersive two-day course is designed for mid-to-senior level managers seeking to sharpen their strategic planning skills and drive meaningful organizational success. In today’s fast-evolving business environment, the ability to craft and execute a robust strategic plan is essential for achieving long-term growth and sustainability. This course provides a structured, hands-on approach to developing strategic plans that are not only visionary but also actionable and results-driven. Participants will gain an in-depth understanding of strategic frameworks, tools, and methodologies to assess their business environment, identify opportunities, and mitigate risks. By exploring real-world case studies and engaging in interactive exercises, they will learn how to translate strategic insights into concrete initiatives that drive business performance. Additionally, the course emphasizes fostering team alignment, securing stakeholder buy-in, and building an agile organization capable of adapting to change. Through expert facilitation, collaborative discussions, and practical application, this course equips leaders with the confidence and clarity to navigate today’s dynamic business landscape with strategic precision. By the end of the course, participants will walk away with a customized strategic plan that they can immediately implement within their organizations.
Course Objectives
By the end of this course, participants will be able to:
- Gain a deep understanding of the strategic planning process, its critical role in business success, and how to approach decision-making with a long-term perspective.
- Learn how to effectively apply proven methodologies such as SWOT analysis, PESTLE analysis, and the Playing to Win framework to assess market conditions and set strategic priorities.
- Develop clear, well-structured strategic plans that align with organizational goals, drive sustainable growth, and ensure seamless implementation.
- Build strategies to foster collaboration, communicate strategic initiatives effectively, and gain commitment from key stakeholders to drive successful execution.
Course Content
- The Role of Strategic Planning
- Situational Analysis: The External Environment
- Setting Priorities and Strategic Goals
- Engaging Stakeholders in Strategic Planning
- Designing an Actionable Strategic Plan
- Practical Tools for Strategic Execution
- Driving Engagement and Alignment
- Evaluating and Adjusting the Strategy
