Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
This two-day hands-on workshop is designed for marketing professionals ready to integrate AI into their everyday workflows. Whether you’re in a corporate team, a growing SME, or part of a startup, this program equips you with the tools and strategies to apply AI confidently across content creation, campaign planning, and customer insights.
On Day 1, participants explore the AI marketing landscape and learn to conduct customer and competitor research using tools like SimilarWeb, Glimpse, and SEMrush AI. You’ll then develop data-informed personas and translate insights into strategic campaigns using platforms like Notion AI and ChatGPT. The day wraps with a session on using AI for performance reviews and opportunity spotting.
Day 2 focuses on execution. You’ll dive into generative AI for text, visual, and video content using tools such as Canva AI, Descript, and HeyGen. A guided “content sprint” session lets you practice creating high-quality assets. You’ll also learn how AI is used in Meta and Google Ads for smarter targeting and performance optimisation. The workshop closes with automation techniques using chatbots, email sequences, and integrations through platforms like ManyChat, HubSpot, and ChatGPT API.
The workshop is ideal for content creators, campaign planners, brand managers, digital strategists, and anyone involved in marketing execution or customer engagement. Participants will leave with a personalised AI marketing stack, actionable frameworks, and curated toolkits to immediately apply AI in their marketing strategy, ethically and effectively.
Course Objectives
- Enable marketers to confidently use AI platforms for content generation, campaign planning, customer research, and marketing automation.
- Teach participants how to analyse customer behaviour, competitor activity, and market trends using AI for more targeted and data-informed strategies.
- Provide guided exercises in AI-supported content creation, paid ad optimisation, and workflow automation to reinforce real-world application.
- Raise awareness of ethical considerations and governance when adopting AI tools in customer communication and data-driven marketing.
Course Content
- The Marketing AI Landscape
- AI for Market & Competitor Research
- Customer Persona Development Using AI
- Campaign Planning with AI
- AI for Performance & Channel Insights
- Generative AI for Content, Video & Visuals
- Hands-On: Content Sprint
- AI in Paid Advertising (Meta & Google Ads)
- AI for Automation: Email & Chatbots
