Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
In today’s noisy digital landscape, marketers are overwhelmed with tools, tactics and channels but not always with clarity. This hands-on 2-day workshop helps cut through that chaos to create focused, results-driven digital strategies that align with business goals and customer behaviour.
“Digital Marketing Strategy That Converts” is designed for marketing professionals, business owners and growth teams seeking to build or refine their digital plans with confidence. Participants will learn how to develop structured and practical strategies that map real customer journeys, integrate the right channel mix and generate measurable results at every stage of the funnel.
Across two days, attendees will explore essential elements of digital planning from setting SMART KPIs to selecting the best-fit channels, building lead generation funnels, identifying conversion gaps, and tying content, ads, emails and analytics into a cohesive campaign. Guided exercises, practical templates and peer collaboration ensure that every participant leaves with actionable plans they can implement immediately.
Whether you’re part of a growing marketing team or looking to sharpen your strategic edge, this workshop provides the frameworks, tools and confidence to plan and execute campaigns that truly convert consistently and sustainably.
Course Objectives
- Design a results-oriented digital marketing strategy aligned with customer behavior and business goals.
- Select and integrate the most effective digital channels across the funnel, from awareness to conversion.
- Map and optimize the customer journey to identify touchpoints and eliminate conversion gaps.
- Create and measure lead-generation campaigns using clear KPIs, analytics tool, and structured funnel planning.
Course Content
- The Role of Strategy in Digital Marketing
- Channel Selection & Prioritization
- Mapping the Customer Journey
- Identifying Conversion Gaps
- Mini Audit & Funnel Brainstorm
- Creating a Lead-Generating Funnel
- Practical Funnel-Building Activity
- Setting KPIs and Measuring Success
- Campaign Planning: Bringing it All Together
